Peg Achterman is an AssociateProfessor of Communication and Journalism at Seattle Pacific University. She received her Ph.D. at the University of Washington following a 20+ year career in broadcasting. Her research examines both product and cultural changes within print and broadcast newsrooms as they incorporate multimedia and mobile into daily news work. She spent 17 years in the local television news business–-much of it at KING Television in Seattle. The highlights of her photojournalism career included regional National Press Photographer Association awards and service as a national judge for the NPPA POY and SOY competitions. Between her photojournalism career and her return to campus, she worked as a software instructor and developer for Grass Valley, traveling the Americas, Europe and the Middle East teaching newsroom employees the joys of non-linear editing and digital workflow.