Ballard’s Famous Bakery, Flourishes by Using Old School Style

The entire world is suffering from COVID-19’s effects and unfortunately, we are still immune to these happenings. During one of the toughest periods in this generation, local businesses and shops are slowly packing up and closing down. The amount of customers coming in reduces heavily, their financial income isn’t as steady, tensions increase, and businesses shut down. Although the pandemic has significantly impacted in-person service based businesses, this isn’t the case for Larsens Bakery.

With a long history since 1974, Paul Larsen traveled to the states from Copenhagen Denmark, in order to start a new life and begin his passion. As many of the locals know, the fantastic location that the bakery is surrounded by, holds a lot of foot traffic. By that, there are Amazon techies, older European customers, church members, and elementary school kids. In addition, let’s not forget the nearby residents that also take quick visits with their family members!

Staff at Larsens Bakery supporting the Scandinavian community. Photo provided by Larsens Bakery.
Staff at Larsens Bakery supporting the Scandinavian community. Photo provided by Larsens Bakery.

When interviewing the retail manager, Jess, about how Larsens Bakery has maintained or overcome this hard time, she mentions how the bakery has so far maintained in April and May. According to the business and the maps, they are actually one of the only available local bakeries that hasn’t shut down either temporarily or permanently.

“The quality of our pastries really speaks for itself. We haven’t done much advertising,” Jess said.

Fortunately for the well-known reputation that the bakery holds, Larsens Bakery is still going strong while using their old school business tactic! By that, the local business claims of not being active on social media. In fact, you can’t find their full menu online anywhere! Interestingly, the bakery creates a community where their business method, word of mouth, is prominently a factor in their flourishing success. 

Staff at Larsens Bakery supporting the Scandinavian community. Photo provided by Larsens Bakery.
The inside look of the beautiful bakery. Photo provided by Angelica Pham.

Due to their rough start in March, it seems like everyone else is having a challenging time adjusting with their finances, staff, and customers. Although the bakery isn’t financially struggling as hard as their other local competitors, there’s still that one issue that is crucially affecting the community.

“The most stressful trial right now is enforcing the policy for the bakery since the community is divided on the policies. Half of the people are wearing masks and half are not,” Jess said.

Larsens Bakery encourages their customers to wear a mask by using old fashioned tactics rather than social media. Photo provided by Angelica Pham.
Larsens Bakery encourages their customers to wear masks by using old fashioned tactics rather than social media. Photo provided by Angelica Pham.

Since restaurants and local cafes are already struggling with how to keep up, dealing with more negative aspects that are piling on top of each other can be even more frustrating. Immediately, everyone is either angry about each other or towards something. This makes customer service jobs increasingly more difficult. Although wearing a mask isn’t a state mandatory, Larsens Bakery still encourages their staff and customers to wear them before entering inside in order to increase safety and reduce tensions like these.

The amount of obstacle courses that are thrown, fails to win over Larsens Bakery. Ballard’s famous local bakery continues to strive while their products speak for themselves.

For more information on Larsens Bakery, click here or call (206) 782-8285.

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